A new CPG power pair, No Bull closes, & diaper drama

Waay’s new leadership, key takeaways from WILDE’s $40M raise, and a diaper recall crisis

Oct 23 • Carol Ortenberg

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Poppi, Vita Coco, and Good Warrior Stretch Into New Categories

This week: poppi adds energy, Vita Coco debuts sports-drink-inspired flavors, and Good Warrior puts protein ahead of format.

Oct 6 • Carol Ortenberg

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Good Warrior’s Next Move: From Meat Sticks to Protein Bars

After debuting two meat stick offerings earlier this year, the PepsiCo owned brand is now headed to the protein bar set.

Oct 6 • Carol Ortenberg

Vita Coco Is Giving Coconut Water a Sports Drink Makeover

The brand is taking on the category with a three SKU lineup....and maybe saying so long to PWR Lift.

Oct 6 • Carol Ortenberg

Liftoff: poppi Is Getting an “Energy” Drink

PepsiCo says the low-caf beverage “fills the whitespace between soda and energy drinks.”

Oct 6 • Carol Ortenberg

October 2024

Better Brand Lives?; Nuggs Sells; Real Talk about Siete

Plus Exec Changes at Liquid Death & Lemon Perfect; The Fast Casual Chain Expanding into CPG

Oct 8, 2024 • Carol Ortenberg

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September 2024

After an Exit, What CPG Exec Is Starting a New Brand? FDA Warns Water Company About Mold Issues

Plus Natalie's Acquired; Tea with Donald Trump; MaryRuth's New CEO; and Sol-Ti Goes Shelf Stable

Sep 6, 2024 • Carol Ortenberg

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August 2024

"Stepping Off" the Gas: Olipop's New Formulation; New CEOs At Chamberlain Coffee

Canned Meat Snack-Inspired Meals, Why the Bouqs/Whole Foods Partnership Makes Sense

Aug 16, 2024 • Carol Ortenberg

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Let's Chat Acquisitions: Conagra's Meat Stick Buy and Good Eggs Sells

Plus: You can now use FSA dollars for condiments; The Debut of Freeze-Dried Breast Milk and Will Feastables New Offering be a Treat?

Aug 9, 2024 • Carol Ortenberg

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Good Eggs Sold To GrubMarket

Sources indicate the B2B software company is already making changes

Aug 6, 2024 • Carol Ortenberg

Oats Overnight’s Cash Strategy & Tilray’s Acquisition/Snack Game Plan

The Latest Pickup by King’s Hawaiian; Van Leeuwen's Scoop Shop Expansion; The FTC's Investigation into Grocery Pricing Tactics; Foxtrot Promises to Make…

Aug 2, 2024 • Carol Ortenberg

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Beer, Booze, Cannabis… and Crackers? Why Tilray Is Expanding Beyond Hemp

Get ready for more deals to come.....

Aug 2, 2024 • Carol Ortenberg